One of the most important jobs you have as a small business owner is to make sure your clients feel loved. It’s not just a nice thing to do – it’s smart business.
In large consulting firms a senior person is always assigned to key clients. Their job is to make sure the client feels the love. Well, they may not say it that way – but you know what I mean. The client has to feel he/she is important to the firm. Otherwise what’s to keep them from taking their business elsewhere?
Your clients are just as important to your business so let’s look at 5 easy ways to make sure they feel the love from you:
1- Send a handwritten note to say thanks for being a great client. Simple but effective. When is the last time you got something in the mail besides a bill?
2- Check in on a regular basis with anyone using one of your products or services. A quick, “Just wondering how things are going. Do you have any questions?” is fine.
3- Give something extra. I’m not talking about the “bonus” at the end of most offerings. I mean, think of something you can do, and do that. It doesn’t have to be big. I often simply stay on the call a bit longer than scheduled with my clients. They always see this as a gift and appreciate it – although I usually do it because I’m so wrapped up in what we’re working on.
4- Connect them to someone in your network.
5- Send information they can use like a link to an article or a blog post that is particularly pertinent. Google Alerts is perfect for this.
Your clients are the backbone of your business.
Make sure they know it.