If I asked you this question would you be able to answer it: Who is your ideal client?
Why do I ask? Because your ideal clients will appreciate what you do. You will be at your best when you work with them.
How do you figure out who your ideal client is? Ask yourself:
- Who have I worked well with in the past? It could be a client, a colleague, team member or boss. What were his/her characteristics? Be as specific as you can.
- Who can afford my services?
- Who can refer me after I’ve done a fabulous job for them? (This last one is not absolutely necessary – but remember – we’re talking about building your business and referrals are like gold).
Remember… clients are people too… You want to work with those people/clients who bring out the absolute best in you.